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The partnership between CB Cares and the Central Bucks School District is long-standing. Since its inception, CB Cares has been involved in promoting the 40 Developmental Assets in our local schools through programs and trainings, with the goal of fostering positive behaviors and values in our community’s youth.
At the present time, there are many active school programs which represent the mission of CB Cares - serving as a community catalyst by engaging, empowering, and linking people, organizations and businesses in the community.
Programs
Boomerang Youth Recognition Award
Alcohol, Tobacco & Other Drug Prevention (ATOD)
Programs
Reality Rules
Boomerang Youth Recognition Award
“What goes around, comes around.”
This youth recognition award was created to recognize students in the Central Bucks School District for living by one of the 40 Assets, designated monthly. The 40 Developmental Assets are positive experiences, behaviors, and personal qualities that all youth need to possess, in order to be responsible, caring, and strong in the face of peer pressures and other life challenges. Each year, over 1,000 elementary, middle, and high school students are nominated and recognized for their assets.
BOOMERANG YOUTH RECOGNITION AWARD ASSETS 2010-2011
September: #33 INTERPERSONAL COMPETENCE. Young person has empathy, sensitivity, and friendship skills. Young person cares about and is aware of other people’s feelings. Example: as this school year begins, can you identify a student who accepts and assists new students in your school?
October: #31 YOUNG PERSON VALUES GOOD HEALTH HABITS. He/she takes measures to keep their body healthy. This might include being physically active, making healthy nutritional choices, or taking pride in avoiding risky behaviors which might have a significant impact on their overall well-being.
November: #26 CARING. Young person cares about others. They place a high value on helping other people. He/she thinks about ways of helping others and is motivated to initiate kind and thoughtful acts.
December: #36 PEACEFUL CONFLICT RESOLUTION. Young person seeks to resolve conflicts peacefully. Young person understands the benefit of peaceful conflict resolution. They are considered to be a “resource” to others, one who helps to solve problems, e.g. peer mediation or just a good friend who is known to help others with difficult situations.
January: #9 SERVICE TO OTHERS. Young person values service to others, in their family, school, or community. He/she commits to meaningful and caring actions.
February: #38 SELF ESTEEM. Young person demonstrates a confidence that promotes positive behaviors and relationships. He/she is proud to be the person that they are, and they serve as a role model to others because of their healthy self-confidence.
March: #39 SENSE OF PURPOSE. Young person reports or demonstrates that his/her life has a purpose. Young person demonstrates what it is to be a positive individual. He/she is unique and independent, affecting others with their presence. They believe that there is a reason that they are where they are in their life, and they also have a sense of where they are going.
April: #25 READING FOR PLEASURE. Young person reads for pleasure most days of the week, either alone, with family members, or with friends.
May: #30 RESPONSIBILITY. Young person accepts and takes personal responsibility for his/her behavior. Young person accepts and takes personal responsibility for their actions and decisions at home, and/or at school, and/or in the community.
The highlighted assets will be month-long community wide initiatives in October, January and April. We will be creating activities specifically to celebrate these particular assets along with recruiting sponsors, partners, and venues.
To print the assets, click here!
To nominate someone for the Boomerang Youth Recognition Award, click here!
To view the 2009-2010 Boomerang Winners, click here!
Reality Rules
Reality Rules is a social norms marketing campaign designed to address underage alcohol use and related problems among high school students. A social norms marketing campaign is defined as “behavior influenced by either incorrect or correct perceptions about how other members of our social group think and act”. The theory predicts that both problem behavior increases and healthy behavior decreases because of misperceptions. The goal of the campaign is to replace the misperceptions by promoting the facts.
This past February, CB Cares, in partnership with our Central Bucks School District and The Fred Beans Family of Dealerships, implemented “Don’t Feed the Wild Life”, a 4-tiered social norms campaign. The reality for us in Central Bucks, as indicated by an anonymous survey, is that 2/3 of our teens are not engaging in underage drinking. As consistent with previous student surveys, the results confirm that CB high school students overestimate the amount and frequency of alcohol use by their peers, as well as, attitudes supportive of drinking behavior. Conversely, the number of teens who make good choices and healthy decisions about drinking is underestimated. The goal of Reality Rules was to correct this harmful misperception. CB high school teens participated in both focus groups and street teams, developing and disseminating the message. Included in this campaign was the creation of a sequential “buzz” using imprinted banners, key chains, t-shirts, sweatshirts, tote bags, and other message carriers. In the end, the final message read, “Don’t Feed the Wild Life, 2/3 of CB teens do not drink”.
As a community we need to continuously work toward reducing the number of teens engaged in underage drinking by supporting and encouraging sound, healthy choices. As responsible community members, parents, and teens, we need to do our part too; so “Don’t Feed the Wild Life!”
To view photos, click here!
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